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Importance of Keywords in Links to Your Website

July 22, 2005 By Christoph Puetz Leave a Comment

Importance of Keywords in Links to Your Website

Search Engine Optimization (SEO) is a very complex process. It is a long-term process that will usually never produce results that you can see in days or weeks. By now you probably heard about the importance of getting other websites to link to yours so that you can get a higher ranking in search engines. You listed your websites in some directories and also received a few other links to your website.

But stop right here. How is being linked to your homepage? Are people just using a plain http://www.yourdomain.com for the link? Or is the link embedded in your business name? If so you are eventually loosing valuable points in your search engine ranking. To receive full ‘points’ from a search engine for a link to your website, the link should be embedded in specific keywords.

Keywords? What keywords? How are people searching for things related to your website? Almost nobody searches for your business by business name when doing a search in search engines. People are search for something specific and the search engine will eventually show a link to your page if it relates the search term to your website. If it does not associate a keyword with your website it will not display the link to your site and you are missing out on visitors.

You need to create a keyword strategy to optimize your website AND the associates links for search engines. Keywords need to be found on your website. Make sure there is enough text with the important keywords. Talk to friends, family, and customers to find out what search terms they would use and how that relates to your business and the website. This can be helpful information in your research.

Now when you go to exchange links with other websites use those keywords. Let the other sites link you with these keywords and the link embedded into those keywords. This will be an important piece to your search engine success. A good example of how this is done can be seen in the Author Resource information of this article.

How To Make Your Website More Successful? (Part I) 1

July 16, 2005 By Christoph Puetz Leave a Comment

How To Make Your Website More Successful? (Part I)

Building a website and getting it online is easy. Driving visitors to it is the more difficult part. Most people are not patient enough when it comes to build up traffic. They expect thousands of visitors a week after they go live with their website. But that is not how it works. We share some secrets of how to make your website more successful.

A) Provide content: Search engines love content. As more content you can provide as better off you are. Don’t put all the content on one page. Build many pages with content. The reason for this is that every page gets spidered separately by Google and other search engines. Each page of yours in their index is an additional chance that your link gets mentioned in somebody else search results. Quality content is more valuable to search engines as they want to provide real information to visitors. Search engines do not want to refer to link farms or redirects. If they can refer a customer directly to the most valuable content the better for the search engine. Search engines live of providing good results.

B) Domain Name: Do not use a domain name like www.freewebpages.com/~yourname – search engines don’t like those. It also prevents you from building a brand name (your ultimate goal should be building a brand). Spend the $9.00 per year for your own domain name. It’s money spend well worth.

C) Your website design: The simpler the better. Here is a rule of thumb: text content should outweigh the html content. The pages should be W3 validated and work in Internet Explorer as well as Mozilla’s Firefox. If you go too fancy with stuff some search engine spiders might not be able to read your pages. Look at Google, eBay or Yahoo themselves – simple design, easy to navigate and people are flocking to it. If you use sub-directories the directory names should be descriptive (i.e. "steel-products" or "paper-clips"). The same is true for you pages. If you are able to give pages a descriptive name as better you are off in the long run.

Website performance is critical. If your pages load too slow you will punished. Make sure the website sits on a fast web server and that the page sizes are 20K or less. If you can keep page sizes to 15K or less you are ahead of the curve.

D) Build one content page per day or at least 3-4 per week. You may think you do not have that many products. But establish yourself as a source of product or industry related information. If customers can learn from the content you provide they respect you and your business and this will lead them to use your services and products, too. Pages with 300-600 words should be more than sufficient.

E) Keywords: Make sure you use important keywords in the title of each topic and through-out the text without looking like a SPAMMER (meaning: do not go overboard using the keywords). Find out what important keywords for your business are.

 

About the Author

Christoph Puetz is a successful small business owner (Net Services USA LLC) and international author.

Guides, Tutorials, and Articles for small businesses – http://www.smallbusinessland.com

The Power of Search Engine Friendly URLs

July 14, 2005 By Christoph Puetz Leave a Comment

The Power of Search Engine Friendly URLs

I recently invested quite some time into generating search engine friendly URLs for several of my websites to increase my ranking and to have more pages indexed. I can highly recommend to look into this if your own website does not have se-friendly URLs. Especially Google (the most important search engine nowadays) can be very picky in regards to URLs that are not se-friendly.

Example (the 2 URLs below bring you to exactly the same page):

http://www.beefkabobs.com/ShowCategory.php?CategoryID=13 -> this URL is not se-friendly and search engines will eventually ignore any page behind it or rank it much lower in search results. Visitors will have difficulties to remember this URL. These kind of URLs often come from dynamic database driven websites. Each page is dynamically created when requested. Look at the forums URL this moment, too. It is dynamically created and not very friendly to search engines or the visitor. You get the idea.

http://www.beefkabobs.com/kabob-recipe-category-13.html -> this URL is se-friendly and search engines will spider the page behind it easily. It is keyword enriched to increase search engine ranking. Overall – this URL is easy to be spidered and easy to remember by a visitor.

For one of my own sites I was able to increase the number of pages indexed from 36 to over 150 pages – just by making the URLs search engine friendly. The additional pages were ignored by the search engines because they could not read the URLs properly. The domain used in my example went from 20 pages to 80 within 2 weeks and should go to over 120 pages indexed (by Google) with the next Google update.

How do you make your URLs search engine friendly?

Your web host/web server needs to support the Apache Web Server module "mod_rewrite". This module allows to rewrite URLs a certain way. By using a ".htaccess" file you can give the web server the necessary commands to work with se-friendly URLs.

How does this now really works?

In general – you are faking the nice clean looking URLs and fool search engines and visitors to believe that the URLs of your website are se-friendly.

SE-friendly URLs work in 2 steps. 1) Your site needs to display the se-friendly URLs. 2) mod_rewrite and htaccess ‘translate’ the se-friendly URL and redirect the traffic to the ugly looking se-unfriendly URL in the background (invisible to anyone). You will need to setup the htaccess file with the command how you would like the URL to look like and what does it translate to (a certain ugly looking dynamic URL).

The code that generates the URLs dynamically needs to be adjusted to match the rules from your .htaccess file. You upload the code changes and the htaccess and off you go.

Can every website be modified?

Most websites with dynamic URLs can be modified if the server environment meets the requirements. Each website needs to be looked at separately to get the best results.

The learning curve on creating se-friendly URLs can be quite challenging. Spend the time and resources on creating se-friendly URLs. The results can be overwhelming.

About The Author

Christoph Puetz is a successful small business owner (Net Services USA LLC) and international author.

The website used as an example can be found at http://www.beefkabobs.com. A second example can be found at http://www.vitaminsinstock.com

This article can be reprinted as long as the author information and resource box stays intact. All URLs/Links must be clickable and active.

Web Hosting Marketing Online

July 13, 2005 By Christoph Puetz Leave a Comment

Web Hosting Marketing Online
 
Many web hosting businesses depend on their online presence to get new business. Optimizing the website for search engines, Pay Per Click Marketing, link building and online marketing general – these skills can make or break a web hosting business. The Web Hosting Resource Kit is devoting a complete category section to cover these topics. Web Hosting Businesses will benefit from the knowledge provided. Web Hosting clients who operate a business website will also find valuable information to gain an advantage compared to their competition.
Over time this section will give you the tools to be prepared for the online competition and to successfully gain customers online.

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