Let’s face it. Web hosting is an extremely competitive market to be in business in. If you want to drive traffic to your new web hosting business website, you can start hoping for a miracle. It ain’t gonna happen fast. Think search engine optimization and you’ll be dealing with websites in business for over 10 years that occupy all the main keywords. You could try to find keywords that cover small niches, but the volume will be low and you are left in the dark for a long time. Link building is extremely difficult and dangerous since Google is cracking down on this formerly so successful SEO tool.
One option you have however, is PPC marketing (pay per click marketing). This is not an easy one to master, but in the long run you might have a good shot at driving solid and targeted traffic to your website. PPC marketing is difficult though and if you are not well trained in the necessary skills you are going to lose a lot of money really fast.
I am doing PPC marketing for quite a while now and I am still learning new skills every day. One Adwords Mentoring program that has helped me is PPC Coach. PPC Coach is a pay per click training and mentoring program that teaches you many skills + allows you to communicate with some of the smartest affiliates out there. It is not specifically targeted towards web hosting, but that is not that important as the majority of the skills and tips apply across the board (bidding strategies, landing page structure and so on). PPC Coach has helped me a lot and I am active in niches I never thought about because they are so darn competitive.
If you are thinking to use Pay per Click marketing to drive traffic to your web hosting website, I recommend PPC Coach for several reasons. For one, this is a fairly inexpensive PPC mentoring program (approx. $50 USD per month). It’s not a scammy ebook or so – you can actually communicate with the coach and many affiliates and learn from them. There are handson example and you can have your own stuff being reviewed – be it in semi-public (PPC Coach forums are only open for paying members) or be it in private by the PPC coach or other successful affiliates. PPC Coach comes with a ton of tools that are free to use for paying members. This helps tremendously to jump start your PPC activities. There is guideance and the PPC mentoring program moves from fairly easy to more difficult PPC options.
Like I said this is not specifically PPC marketing for web hosting, but there is no such program for that anyway. PPC Coach teaches you skills that work in many markets – including the web hosting field. It’s not an ebook from some unknown super Guru, but from somebody you can actually talk to.