Make use of free media reports. Publish a press release whenever possible. The occasion has to be noteworthy of course. Newspapers, magazines, radio and TV – they all receive press releases from the newswires. A local newspaper might catch on and will contact you to print a story about you and your business. Look into the business section of your local newspaper – how often do you see a report about a local business? Where I live – it happens quite often. Maybe the newspaper publishes company profiles every once in a while. Maybe you’re the chosen one.
How to publish a press release? You should find out how you can directly submit a press release to your local newspaper. It might require some work, but newspapers are always looking for information that they can publish. Use services like PRWeb.com to publish your press release. PRWeb.com even offers templates so that you know how a professional press release looks like. You can even release a press release free of cost with them. Cost associated with this step: $0.00
5) Newspaper Advertising
Spend some money on local newspaper advertising. Ask for special rates for business starters. Where I live I can publish a business card sized ad for about $90.00 in a weekly newspaper distributed to about 70,000 people. You should be able to find similar deals in your area – hopefully cheaper. Run an ad for 2 weeks. Cost associated with this step: $180.00
6) Local Business directories
Go online and find business directories for your area and get listed. In most cases this is free of charge. If the owner of a website wants a return link – setup a partner page on your website and link back. So, the both of you can refer customers to each other. Cost associated with this step: $0.00
7) Yellow pages
Get listed in the local Yellow Pages. If there is one place for targeted advertising it is in the Yellow Pages. Call the local phone company and find out what it will cost. My local phone company offered a small listing for just $10.00 per month. Cost associated with this step: $10.00 (recurring)
8) Got print?
Got a printer at home? Make it work for you. Create flyers and distribute them. If your local laws aloow it – place them on telephone poles, bus stops, and other visible places. Otherwise always place them (when parking your car somewhere) under the windshield wipers of the cars left and right next to you. Cost associated with this step: $25.00
9) Online advertising
Go online and search through newsgroups and forums for affordable advertising opportunities. Do not spend a fortune on one site. Rather spend the available money on 3 or 4 sites. Make sure that the sites you spend money on for advertising are actually having traffic. The owner needs to show you traffic stats. Cost associated with this step: $200.00
10) Visit local businesses
Create a small flyer or sales kit and visit local businesses. Talk to the owners and managers – introduce yourself and leave the flyer with them. Call back the next day. You can also use the business cards you ordered earlier for this kind of advertising. Cost associated with this step: $20.00
We just showed you 10 different ways for advertising. Some cost money and some don’t. Make sure you always use several options at the same time to get the best effect from your advertising. If your budget does not allow the expensive forms of advertising substitute them with the low cost ways of advertising. There is no one way to get to the clients. Be creative.
Cost associated with this step (one time / maximum): $500.00
Cost associated with this step (recurring): $10.00