I think that many startup web hosts face a certain problem. Pulling the trigger to turn the business live and get real customers. You are preparing your website to look great and to be fully functional but are you ready to pull the trigger mentally? Starting a new business and getting ready for launch is relatively easy. You are not inter-acting with clients. You deal with peers or service providers for your business only. How will it be when you go live? How will customers react to your website, your level of support and your products? Are they critical? Are they fair? Will they be impressed or bothered? What if they don’t like you? How about your competition? You heard horror stories of competitors signing up with other web hosts to find out about their service and find weaknesses or ‘steal’ ideas.