Web Hosting Resource Kit – Editor’s Opinion 04/2005
Throwing money at issues can solve quite a few problems. Starting a new venture with a bucket full of money can give you a jumpstart. But does throwing money at a problem is really the best approach to reach the target? I doubt it. Recently I watched a company offering money to get content to its website. People were motivated to write content for the new website and to receive money in return. Quite a few people seemed to have signed up for this offer but suddenly there were some issues in regards to the payments visible. Payments seemed to be delayed or not made at all. Other folks reported that their articles were suddenly placed on a different website than originally stated. The ‘customer service responses’ lacked professionalism and did not really help to raise the confidence in the offer. So, quite a few problems were going on – highly visible to the public. Not a good way to throw money at a new website to give it a jumpstart. Well, the problems are partially sorted out from what I can tell but those experiences made by some contributors will certainly stick to the website and can damage its reputation in the long run. For everyone who looks at the bigger picture – keep this kind of lesson in mind. If you throw the money at a problem – make sure the wind is blowing into the direction you want it and not the opposite way.