How to Start a Web Hosting Business with $50,000.00 USD available in funds: Reviews & Adjustment Phase
As with many things in life you will need to review your actions as you go and make adjustments. This is especially true for the marketing section. Our marketing tips should not be your only marketing efforts, but marketing for a web hosting business could fill an entire book by itself. So, be creative on top of what I suggested earlier. Anyway – reviewing your business efforts is a critical piece for success. Find out what works and what does not work. If something does not work, research "why" and either fix the problem or come up with an alternate plan. Be considerate when making changes. Pulling the plug on an effort too early can hurt you more than to be patient. Unfortunately there is not existing schedule or time table that will tell when something will absolutely not work. You have to find that point in time yourself.
Adjustments are sometimes necessary and helpful. Discuss them with others to get feedback and ideas. Communication is important and you should do plenty of that – always. Monitor online forums for related discussions and changes in trends and customer behavior. Document what you are doing, why you are doing it, and what your expectations are. Only with detailed documentation you will be able to go back in time and rate your efforts. I recommend to create categories and put items set for review into the different categories. Categories should be based on time. Some things will not need to be reviewed on a daily base, others do need to be reviewed and adjusted almost daily (example: pay per click advertising). Newspaper ads might need a weekly review. Link advertising campaigns can be reviewed monthly for success or failure.
At the end of the day you will find yourself wearing many different hats and you will find yourself working a lot of times you never really expected to be so time-consuming. But working mainly online is a different kind of business with different requirements. If you cannot adjust to those requirements, you might be in the wrong industry.