Web Hosting 2.0
Is there such a thing as Web Hosting 2.0 at all? I mean, 2.0 seems to be everywhere. While many people finally understand the impact of Web 2.0, what might be the impact to how web hosting is done in times of web 2.0? A web host who successfully wants to separate from the existing, must figure out a way how to do this. We all know that the lowest price with the biggest allowances just does not cut it and that it can actually backfire at you in regards to reputation and business volume (income, revenue, profit, etc.).
But what kind of flavor of 2.0 does a web host need to define and develop? Is it a MySpace or Digg flavor? Is something like that possible for web hosting at all? And how would it look like? Keep in mind we are not talking about marketing here and who has more friends on his/her Myspace.com train. It also does not matter how many diggs one has. But how can a web host build a hosting business around social networking and the interactive piece that plays such a big role in Web 2.0 and has other businesses succeed? Is it a forum-style approach? Not really, because that is already around for years – more or less successful depending on the web host and the quality of service that is provided. The actual hosting platform isn’t it either. Everyone can hook up a server and sell hosting of it. But services and features wrapped around that, that’s where a 2.0 would fit in just fine. Maybe theme-based hosting with a matching social network and dynamic services could be your stairway to a true 2.0? Think about it – there is a reason why so many teenagers are flocking to MySpace.com. What do they find? What does connect them? Look at Yahoo Groups, MSN groups, or for that matter large discussion forums. Look beyond of just having a support forum where customer of different kinds and origin can interact. What is there? Can you recognize it? Can you see it? If you do, you are upon something. Identify it. Define it. Shape it. Develop it. Go for it.
Don’t be left behind in the 1.0 world.