Use Flyers for marketing
A very inexpensive way to promote your business is to create different kind of flyers and distribute them wherever you go. Pin your flyers to the bulletin boards at the supermarket, the library, bookstore, handout them out at networking events, or when playing tennis. Here are a few easy tips on how to get your flyer noticed.
1. Include your picture on the flyer. People connect better with others visually. Color is great, black and white will work, too.
2. Hook your prospective customers with THE headline in the top line. For example, read about Web Hosting as it really is! Give them a real reason to read your flyer and not to toss it right away. Show those benefits!
3. The flyer needs a call to action. What do you want the reader to do once they read the flyer? Call you? Visit your website? A common mistake is not to call for action.
4. When selling your product, make it easy for the reader to purchase your product. Show how they can order online, via fax, or by phone (best on the local market). Here is a great example of some possible wording: “3 Easy steps to Order.” Make sure you tell them when they can expect to receive the account information. For skeptics, offer them a URL link to your website to get more information.
5. Let the flyer tell your potential customers that you are the local guy and not some anonymous company from XYZ. Especially small Mom and Pop businesses like to work with the local guy.
6. The headline must grab the reader’s attention. The first paragraph must hold them. On average – You only have three seconds to accomplish this. If you are looking for a specific target market, find out what words/phrases will get their attention and write your wording specifically to that audience. Experiment with several version to see what works and what does not work until you get the response you want.
7. Carry at least 20-30 flyers with you in a plastic sealed folder. This protects them from the elements and looks professional when you take one to give it to somebody you are talking to.
8. When talking to people – use the back-side of the flyer to write down notes. People tend to hold on to them longer that way. You can write a special code for a special discount onto the backside. Make sure it will ‘expire’ some time soon. This will force the reader to action if he/she wants to take advantage of the offer. Give it a meaning for the code and ask that they provide it when they e-mail or call. Design the codes so that they reference something to you. It makes it easier for you to remember who you gave it to.