Is your business promoting a certain mission but then never lives up to it? Is business management preaching a message that never arrives at the employee level or it gets executed in a completely different way? Let’s say your mission statement and quarterly or yearly updates made in business reports say one thing but in reality things look completely different?! If this sounds familiar have you ever thought about why this happens?
I see those things every once in a while. Companies promoting how good they treat their employees but in reality they are looking into outsourcing them to increase profits and then wonder why moral and productivity are down. Or they are proud how cutting-edge their products and services are but the bottom line shows something different when products are being implemented (I am speaking of those things not always visible to the customers). Instead of competing with awesome products and excellent service, these businesses don’t live up to their own promises.
If the customer could take a look under the hood he would be surprised.
Some businesses cover it up by competing over price only and pretending that the cutting edge technology allows them to do so, others do hide that they are just ‘cooking with used water’ and not with clean water and a new pot. Nice looking press releases or websites show a picture that does not exist.
Why is that? Is the gap between upper management and plan executing employees getting too big? Is greed the driving factor behind all this that businesses use ‘version A’ for marketing but implement “version B” of the same plan? Who is at fault? Is it the CEO who never sees the way how the products is implemented and who only gets to see those cool presentations? Is it the CFO who locks down the budget but still expects operations to work with the latest technology and a large group of staff?
Is it the customer who wants the best of both worlds – low bottom-end prices and cutting edge products? What is the long-term impact onto the business strategy and success? I personally think that these businesses will always stay average (or below average) and that they never reach the upper 20% of class. This strategy will work fine for a while – even a few years but when the going gets tough these businesses will struggle more than other ones. There is only so much cover-up a business can do before the cover blows. What kind of business are you? Do you want to be just average or do you want to be in the upper 20% of the market you are in?
Until next time …